Jeremy Barnett / Host (00:00):
Welcome back, Journey Seekers, Jeremy Barnett, host of Rad Intelligence For Influencers, with my future cohost, Mr. Marco Hansell-
Marco Hansell (00:11):
Jeremy Barnett / Host (00:12):
Chief revenue officer of Rad Intelligence, a good friend of mine. This is truly a special show, and I say that every week, but this is truly, truly a special show. Marco, welcome to Rad Intelligence For Influencers. How are you doing, man?
Marco Hansell (00:27):
I’m doing great, man. Just quarantining it up these days and getting a lot of work done because that’s pretty much all we can do.
Jeremy Barnett / Host (00:35):
Yeah. Yeah, I feel you on that. First of all, tell the listeners where you are in the world right now because you’re not quarantining from your little casa in Los Angeles, like you used to. You’re somewhere different. Totally different, unique, life changing. Where are you at?
Marco Hansell (00:51):
Yeah, yeah. I’m actually in Medellín, Columbia.
Jeremy Barnett / Host (00:54):
Okay. Medellín, Columbia. And why are you in Medellín, Columbia?
Marco Hansell (00:58):
Because I got tired of Los Angeles.
Jeremy Barnett / Host (01:02):
Marco Hansell (01:03):
Seriously. Just did a lot of life change over the past year and a half, and really rethought what I wanted to do with my life based on where I wanted to be and what type of lifestyle that I wanted, and Los Angeles just wasn’t the thing for me to continue being in because I always wanted to live abroad, and there wasn’t really much stopping me other than my past company before or what I thought was stopping me but my past company, so I took the leap and gathered all my stuff and put a pin on the map to Colombia.
Jeremy Barnett / Host (01:35):
Yeah. So you basically listened to Mr. Ferris’s 4-Hour Workweek and you’re like, “I can do that.”
Marco Hansell (01:43):
Yeah. I was like, “You know, I can do it at three,” and I was like…
Jeremy Barnett / Host (01:45):
Gosh man. Look, I know so much about you, we’re good friends. Listeners, we’ve been buddies, we’ve done lots of deals together, we’ve worked together, we’ve had transactions together. We have been, what? About a decade now, I think.
Marco Hansell (01:59):
Yeah, it’s been a while.
Jeremy Barnett / Host (02:01):
I’d like for the listeners to know the essence, the vibe of Marco. So give me a little bit of backdrop. We can start back to before you started Speakr, why you started Speakr, your previous venture, and we could take us to where you’re at right now.
Marco Hansell (02:13):
Cool. Well, let’s see. My very first intro into this business and then what led me to building Speakr, which essentially was the founding company in the influencer space really came from college. So in college, actually, one of my friends was friends with John legend before he was famous, and he was like, “Hey, let’s get John, I think he’s going to go somewhere. We should do some work with him.” So within there the question was, who’s going to do all that work? And at the time, I was younger than my two partners at that particular time and they were like, “Let’s get Marco. I think he’s really hungry and he could do a lot of the work.”
Jeremy Barnett / Host (02:52):
You’re just a little Marco at that time.
Marco Hansell (02:55):
Yeah, I was little Marco. I was a little outsource gun before they had get a freelancer, whatever. They were just like, “Let’s get this kid, Marco. He’ll be really excited about it.” So we started working with John, built up his website, did online marketing for him. And six months later, he gets picked up by Kanye, becomes a major artist. And then before you know it, we’re doing digital marketing for every act under the sun from through E-40, to Raphael Saadiq, to The Lost Boys, The Game, to tons of freaking artists and acts, these Grammy Award winning artists across the board, making a few thousand dollars a month per client in college.
Marco Hansell (03:33):
So we had a six figure business in college that was getting us a lot of good notoriety on campus, and obviously I felt like, “Wow, I’m working with all the artists that I used to love and listen to during that time.” So that was all super awesome. And then when I graduated college, the two guys that were partnered with me got cold feet. One of them went to work at Accenture, another went to Goldman Sachs. And I was like, “Well, shit. I don’t know how I could do this business without them.” This is young Marco still thinking, “Well, they had the connections and all those things.” And I was like, “Well, I was doing most of the work.” So I restarted that business and then quickly picked up Ludacris and Chingy and Bobby Valentino and tons more acts.
Jeremy Barnett / Host (04:22):
These are real names right here, these are not-
Marco Hansell (04:24):
Jeremy Barnett / Host (04:25):
Marco Hansell (04:26):
This is real stuff. Go ahead.
Jeremy Barnett / Host (04:31):
And that led you to twtMob, if I’m correct, right?
Marco Hansell (04:35):
Jeremy Barnett / Host (04:36):
Is this a decade ago? It’s about a decade ago, right?
Marco Hansell (04:39):
Jeremy Barnett / Host (04:41):
And then you morphed from twtMob into Speakr. Why’d you morph from twtMob into Speakr, by the way, what was the thinking pattern there?
Marco Hansell (04:47):
It was a few things. One, obviously when we created twtMob, Twitter was the only platform that was out, that was really driving volume from influencers. So once Facebook became hot and Instagram became hot and YouTube and all these other platforms, then we’re like, “Well, we’re a multi-platform company, so we can’t be named twtMob anymore. And also we saw an opportunity to extend beyond the agency style approach that we had taken and more into a technology platform, and that’s when we rebranded to Speakr and raise capital under that brand name.
Jeremy Barnett / Host (05:24):
So you’re rolling with Speakr and these are going to be lay up questions for you because I already know the answers, but I just find your story so fascinating. So you’re kicking ass with Speakr, you’re doing Speakr. I know that you’d built the company eight figures a year, had investors, that whole nine yards. And I know some rough times came. And I want to get into that just for a quick second, and then we’re going to dive into some COVID stuff, which is always fun. We spend 10 minutes every episode talking about COVID. Talk to me a little bit about the journey at Speakr. Let’s take it from at your pinnacle to where things ended and then what prompted you to move to Colombia with your beautiful, now pregnant, shout out to your future wifey.
Marco Hansell (06:08):
Oh, so you’re dropping secrets now?
Jeremy Barnett / Host (06:10):
Oh yeah. Oh yeah. It’s broadcasted to the world, my friend. It’s out there. Oh, sorry you guys weren’t telling anyone, were you?
Marco Hansell (06:16):
No, not yet.
Jeremy Barnett / Host (06:19):
Well, now people know. We won’t put any paid media behind this podcast. But take me from the top because you were at one point really the toast of the town. And I know things got really, really rough and I’m certain there’s some things you can talk about and can’t talk about, but I want to hear from the top. And I think the most interesting thing, because you and I share that story of really having a messy divorce with our previous companies. And to me that’s what makes you just a super interesting human being. And also for listeners that are listening, it’s also what makes us relatable as people.
Jeremy Barnett / Host (06:53):
So let’s take it from the top and let’s talk about a little bit, at least what you can say about the end, and then we’re going to dive into some other fun stuff.
Marco Hansell (07:00):
Yeah. Well, I think the highlights of my Speakr journey are definitely the very fast growing company. We became the 79th fastest growing company in the nation. I took my initial $10,000 investment, turned it into $2 million in 18 months, grew that to over $30 million, raised $10 million in capital.
Jeremy Barnett / Host (07:20):
Marco Hansell (07:20):
Jeremy Barnett / Host (07:20):
That’s a lot of money to raise. That’s not a little bit of Shekels, that’s a lot of Shekels.
Marco Hansell (07:32):
It’s a lot of Shekels. We had more than 80,000 of the top content creators, damn near every single major Fortune 500, Coca Cola, Pepsi, Samsung, Microsoft, had global deals with some of the largest publishers and agencies in the world. And I was at a point where I was turning down offers that were upwards of $40 million to acquire my company and we had people investing into our company.
Jeremy Barnett / Host (07:57):
Wait, wait, wait. Let’s rewind. What’s that like to turn down 40 million Shekels? That’s a lot of Shekels to say no to, by the way.
Marco Hansell (08:03):
And you know what’s so crazy is, at that time it was laughable. At that time it was our like, if things go bad, we’ll go ahead and sell the company for the 40 mil.
Jeremy Barnett / Host (08:14):
If things really hitting the skid row, we’re going to take that $40 million offer.
Marco Hansell (08:19):
Which I would have wished I would have taken that shit.
Jeremy Barnett / Host (08:22):
I’d to think that it was because you saw the future, and you knew that you were going to be working with Jeremy at Rad. I’m pretty sure I’m not that cool, I just got lucky and was able to recruit you when you were like, “Dude, I’m bouncing. I need to work overseas. Is this going to work out?”
Marco Hansell (08:37):
Yo, were you wishing this the whole time here?
Jeremy Barnett / Host (08:39):
Totally. Put some juju in it. No pun intended. So you’re at this point, and I remember these points, you were having acquisition conversations with Facebook. You really had probably one of the most talented dev teams in all of Los Angeles at the time. You got some great people working for you. And then just the wheels fell off. And maybe you could talk a little bit about that because I also find that part of the story super fascinating.
Marco Hansell (09:06):
Yeah. Yeah. Well, I think that there’s so many layers to how the wheels fell off. And they didn’t necessarily fall off all at once, they fell off over several years from different decisions that I made, and that I take full ownership for that got us into the position that we were in. But the real tipping point came at the top of the year when simultaneously three of our largest clients, one iHeartMedia, another one, Toys”R”Us, and then another one Time Inc. Time ended up skating bankruptcy and got acquired by Meredith, but the other two ended up in bankruptcy. One of the ways that we were really surviving in our company was actually getting advances on our contracts because our credit was so good with our bank, that they would actually give us money in advance.
Marco Hansell (09:58):
And essentially now you had three of the largest payers that suddenly weren’t going to turn into a lot of revenue for us. So we ended up upside down. Now, I’ve got millions of dollars outstanding to this bank, and ended up in a really bad position from a cashflow perspective that causes us to have to raise capital on a circumstances that were worse than I’d ever raised in the company’s history.
Jeremy Barnett / Host (10:23):
That’s absolutely the worst situation for any entrepreneur. And I can totally relate, but when you have to go to market with a “down round”, and that could mean several different things. There’s all sorts of definitions, but when you get to a place when you’re in need and everybody knows you’re in need, it’s when the blood gets circulating in the water. And that’s hard.
Marco Hansell (10:45):
Yeah, it was.
Jeremy Barnett / Host (10:48):
But the thing that I heard though you say, which is interesting is the ownership of the entire situation, which is, the second that you get to a point where you have something wrong, when you’re the CEO, founder of a company and things get fucked up, your mama don’t care, your daddy don’t care.
Marco Hansell (11:04):
I see you.
Jeremy Barnett / Host (11:05):
The second you stop pointing the finger at others and start pointing the finger at yourself is the first moment that you’re going to have any growth whatsoever. So what was that journey like? Because that’s hard, man. That’s a hard pill to swallow because, you are Mr. Speakr, bro. When I think about it, you were Speakr. That was it. That was your identity, “identity”, Not really. But at the time, it must’ve been the most horrible thing in the world to have to let your baby go.
Marco Hansell (11:31):
It was brutal. It was literally brutal. And the thing that made it doubly brutal was the part that you mentioned just a moment ago that I had literally created that as my identity. So losing Speakr wasn’t just losing this company, it was literally like, “This is what I’ve been building for a decade of me, of what people know me as, of what people know me for. That’s how I’m connected to certain people. So all at once I’m like, “Wow, this goes away, then what the hell am I if I don’t have that?” And that question actually, and the answers to it of the gaps that were there and my personality is actually what led to a lot of the stuff that created the situation with Speakr to begin with.
Marco Hansell (12:14):
And it was that I focused so much on that identity and focused so much on that end goal of like, “Here’s the story that I’m trying to tell. The story was $700 million. So 40, no way. 100, no way.” 700 million was the story. I was so committed to that story, I was so committed to the story of flawless Marco. I was so committed to the story of I never make a mistake and we’re going to get every single client and all of these things, and we’re not going to have any hiccups that that permeated into the way that I led my team, so around my team, because if they have responsibility to do something and I think that it’s something that’s pretty important and they might fuck it up, then they might get that responsibility, but they’re going to get it like this.
Marco Hansell (12:58):
It’s like, “Hey Jeremy, can you take care of this real quick? Don’t fuck it up. I know you have a history of fucking things up, but please don’t fuck it up because this shit is my identity. This is my identity.” So for me, it was far more serious than just the job or that next client or that additional million dollars. It was so tied into who I was that I couldn’t have afforded to fail. So what ended up showing up as this extremely confident person was actually somebody who was like, “I will do anything to make sure that we don’t fall short of this. And I also will make sure that I protect it so tightly that I’m actually choking a lot of the innovation and a lot of the growth and a lot of the contribution that people could give around me because I’m not sure if I could trust them.”
Jeremy Barnett / Host (13:44):
Wow. You said a lot right there. And thank you for just being really straight up. I appreciate it, and I know our listeners do too. So the idea of… Look, I look at you as a peer, we work together and I’m super grateful to be working with you. I get the benefit of having a high level CEO caliber person handle the sales part of Rad Intelligence, which is so cool. That’s cool. But that’s not the coolest thing about our relationship, the coolest thing about our relationship is every time I need some CEO therapy, I can just call Marco, because you went through everything.
Jeremy Barnett / Host (14:22):
I mean, you’ve had every fucked up situation. You had an adverse board, you had mutiny, you had people that were basically wanting to fucking lynch you. You had it all. And at the end of the day, you got through it and there’s that moment where you realize… Look, I had an ugly divorce with my old company too. And the first thing I had to realize was my wife told me to get your fucking ass off the couch and stop watching daytime soap operas for two weeks. Because I wasn’t just like, “I can. The next thing.” I was all fucked up because I thought that Trendy Butler was Jeremy Barnett.
Jeremy Barnett / Host (14:54):
And what you realize when you go through these things is Trendy Butler did not make me, that was not Jeremy Barnett. Jeremy Barnett is Jeremy Barnett. I’m going to be me wherever I go. And I had to get my ass off the couch, accept responsibilities for the things that I did wrong. Understand, not just intimately understand, but also understand what I’m personally going to be okay with with my next situation. And that’s interesting because you and I went totally different paths almost at the exact same time, which is why I’m so fascinated with your process. So you get through this moment of like this is the abyss for you. And when did the abyss turn into the light?
Marco Hansell (15:36):
It started around the time that… Really the first moment was my mom came to visit me, I think. Yeah. My mom came to visit me in the middle of a lot of this craziness, and there was just something that happened. I don’t know if it was just a mother’s love or her being around that started making me realize that one, she had my back and she was reminding me of how valuable I am and what type of person I am and all of that. She’s my biggest fan, by far. So having her stay with me and then me spending time with her and realizing that as I was spending time with her, I had this other thing that I’m struggling with that’s literally killing me, that’s sucking away the opportunity for me to spend time with my mom.
Marco Hansell (16:29):
And it started reminding me of the sacrifice that I had made for that decade plus in my life of this entire entrepreneurial journey where I always put my parents and my family and everything on this back burner where it’s like, “Oh, when I have time I’ll take care of it.” And I think that was probably the beginning of sort of an aha moment for me of like, “Huh? I could spend a lot more time with my mom and there’s probably a world where I should have always been a lot more balanced in this journey where I wouldn’t feel the whole world is falling apart when I don’t have Speakr.”
Marco Hansell (17:04):
And then the next thing that really got me was one of my friends who I called, and he told me, he was like, “Marco, if you talk to me one more time and you come to me with sad Marco stories, we’re not going to be friends.” And he asked me to go to this leadership course and was like, “Look, sign up for this leadership course right now and then we’ll talk. I want you to call me right back when you’ve signed up for this course.” And I went to this course and it basically went through this process of revealing the blind spots in our emotional character and a lot of this stuff that we grew up with that shaped the molded the type of person that we are now. And that opened up a whole bunch of shit for me that I was like, “Oh wow. Now, 13-year-old me made sense, 15-year-old me made sense, 19-year-old me.”
Marco Hansell (17:56):
I was like, “Oh, that’s what I was doing. I didn’t even get that.” And I saw how things that I was doing when I was a teenager translated into how I ran my company at 34 years old. And that part started becoming this new level of awareness and this new level of attentiveness to what my life could look when I’m fully aware of why I’m doing the things that I’m doing, and I started asking the right types of questions about what type of life do I really want to design? Not what type of life is getting handed to me or what do other people think I’m supposed to do, but what do I want to create?
Jeremy Barnett / Host (18:29):
Architecting your life. Architecting your life.. Well, Marco you said a lot right there. The thing that I really struggled with, and I know you really struggled with this too because we talked about it, and the thing that I had to get really good at is constructive conflict. I just was so bad at confronting people with their bullshit and I was always very interested in people liking me ,and I still really enjoy people liking me. I like to be liked. I think it’s a natural thing, people like to be liked. There’s definitely some personalities out there that could give a shit, you got Asperger’s or maybe you’re not into people in general or whatever.
Jeremy Barnett / Host (19:09):
But at the end of the day, I know that we share that common through line with our personalities, we both to be liked. And the idea of constructive conflict was something that I would always run away from. And when I see and hear you as the person that you are today, you’re a completely different human being, but you’re still the same Marco. Like look, when you go into a room and you get going, there’s a magnet that just flocks to you. And I don’t have that. People don’t want to just be hanging out with me because I’m cool. I’m fun and I’m cool, but you’re cool. You’re a different kind of cool.
Jeremy Barnett / Host (19:47):
I want to go drink a Corona and maybe smoke a spliff with you kind of cool. You know what I mean?
Marco Hansell (19:51):
Jeremy Barnett / Host (19:52):
No Coronas. So that was always one thing that I feel we shared that was because that was really one of the problems I had at my last company, the conflict was something I would run from and then when it would come to where it had to be dealt with, and this is in any business, that shit’s just an elephant in the room. And what I realize now, and we’ve gone through some shit together at Rad, and not just we’ve gone our whole team has. And this isn’t about Rad and what we’re doing at Rad, this show is not at least, but the idea of just being able to be super direct and honest with each other and having the power of like, “Dude, it’s not going to be good news. I don’t have good news to share with you, but at least the news I’m giving to you is exactly what the news is.”
Jeremy Barnett / Host (20:40):
And that is the secret sauce to being a CEO in my opinion or to leading, is to know that the people around you can trust you. Look, you’re going to a fucking war, people are working for less money than they should, people are putting the hours, their blood, sweat and tears. You don’t want people coming in their… We get on an update call, everybody on the team doesn’t want me to come on the call and give everybody a big blowing smoke up everybody’s ass kind of update. I’d rather know if it’s good or bad or anything in between. So that is something that is now part of my DNA. But I had to train myself to do that.
Marco Hansell (21:20):
And Jeremy, I’ve told you this plenty of times because I’ve seen your evolution as an entrepreneur and just as a person and I watched the way that you’ve managed our team and the level of authenticity that you bring, the level of transparency that you bring. It’s something that every CEO and everyone just in business oftentimes takes for granted, because we hide those things under the assumption that like, “Oh, people don’t want bad news or I will scare them away.
Jeremy Barnett / Host (21:51):
Or they can’t handle it.
Marco Hansell (21:51):
Or they can’t handle it. I used to do that. I was like, “Oh, the staff can’t handle it, so I don’t want to tell them this and I don’t want to tell them that. I’ll just clean it up on my own.” And what I didn’t realize is I was actually robbing them the opportunity of not only knowing me authentically, but of being authentic and authentically connected to the ups and the downs of my company.
Jeremy Barnett / Host (22:12):
It’s not all about the ups. Yeah. Absolutely.
Marco Hansell (22:16):
That’s when you get real soldiers in the trenches with you, not just people that are there for the rosy times.
Jeremy Barnett / Host (22:21):
And you know what else? You miss out on these beautiful brains that are around you. The idea of being able to talk to you or talk to George or talk to Aaron or talk to Mark or talking to any of the people, Leah, everybody that’s on our team, we can have a conversation about like, “How the fuck are we going to do this right now?” And then we can share in the joy when we have successes. And that to me is really what the secret sauce is of being a leader. I found this thing for me like… I didn’t go to college so I always feel I have to do a little bit more, I have to work a little bit more hours, I have to be a little bit more studied. I have to just put in that extra time because I’ve always felt I was a little bit behind people with just my general knowledge of how the shit works.
Jeremy Barnett / Host (23:10):
And it’s that drive, I have a sense of urgency about me at all times, and that’s an interesting way to go about thinking. Because I look at you when we work, you still have a sense of urgency but you’ve changed now. Like you’re not working on the weekends like you used to, you’re not doing 80 hours a week. I wish you were, selfishly, but you have a different balance. And I remember we were working together and you came to me that night and you said, “Listen man, first of all, I’ve got this girl, I met her at the porta potty.” You met your now a beautiful pregnant, soon-to-be wife at a porta potty. That’s how much game you have, by the way.
Jeremy Barnett / Host (23:52):
When you told me this, you said, “Look, we’re going to Colombia. You got to be okay with it.” And you know what? There’s absolutely no difference. Yeah, we could take meetings together, but now we’re in a virtual world regardless.
Marco Hansell (24:05):
Now we can’t.
Jeremy Barnett / Host (24:05):
No, now, we can’t. Then you decided to move to Colombia, talk a little bit about that.
Marco Hansell (24:14):
I spent a few months doing absolutely nothing and just getting to know the love of my life over here these days. And I was both from a standpoint of being burnt out as well as honestly, a little bit of fear and almost resentment that wouldn’t allow me to even want to do something related to business because I’m just like, “Man, I spent all that time creating this thing that it didn’t pay off for me, and what was it for? Why do I want to go back into that?” And then also some doubts would pop up of like, “Well, what if I start something else and I’m just going to fail like I failed before. That type of stuff.
Marco Hansell (24:58):
I had to go through that energy and ultimately, was able to start building my own confidence back up. And part of what you said earlier is remembering that I am Marco. It wasn’t Marco the CEO Speakr, I was Marco, and what Speakr got was all the great things that I am with or without the company. So once I started realizing that, I’m like, “Oh wow.” And now I’m more seasoned and now I’ve been through these failures, have been through these ups and downs so I could create anything. So you know what I’m going to do? And this is where my ideas started coming into play. It’s like I am not going to create a single new thing that requires concession in my life.
Marco Hansell (25:36):
It’s no longer going to be because I spent so much time creating these martyr stories of like, “I got to live this way now so that I can live so much better later.” That type of shit, I was like, “No, no, now I’m going to live good now, I’m going to live exactly the way I want to now.” What does that look like? Where does that look like? How does that look like? How many hours am I working? And what am I doing during my day? And I literally started designing all of that and then I said, “Okay, cool. So what I’m going to do is I’m only going to pay attention to opportunities that afford me the ability to live in that particular way. And I’m no longer going to allow myself to be driven by a big paycheck or fame or something external that calls me to say, ‘Well, I just [crosstalk 00:26:19] off.'”
Jeremy Barnett / Host (26:19):
Do you get tempted because you’re so talented. Does temptation float in there? Because I feel like sometimes I’m like Darth Vader and I’ve got this amazing person by my side. I feel like I’m always constantly trying to attempt you like, “Hey, you know we got this call on the weekend.” “I can’t do the call on the weekend, you know that well.” I’m always try to speak, “Marco, you should be hear. Can you work at 6:00… ” But you’ve been very disciplined with me, but you have to get tempted because for guys like you, there’s opportunities all over the place.
Marco Hansell (26:52):
And you got to remember too, part of what made me so good at my job at Speakr, and what continues to make me good about things is I do have the standard of excellence with things that I do anyway. So even beyond like, “Oh, here’s how much money something’s going to make you, or whatever.” I would put in that work because I’m like, “I just want it to be excellent.” So I’m like, “Yeah, okay, cool. Let’s work on the weekend. Let’s do this, let’s do that, let’s do that.” So what happened for me is, I started having to realize that yes, when I would have that urge of, “Oh it’s okay or it’s no big deal,” I know what that turns into. I know that like if I open that door away, then that becomes my norm, and then before you know it, I’ve basically released all the boundaries for myself of when I decide to actually be in that mode or when I don’t.
Marco Hansell (27:39):
And what that ends up doing is eroding the space that I have to actually pay attention to that full balanced me because that the full 360 me, is so much more effective because he’s happy in all areas of his life. He’s not just burning the freaking midnight oil and feeling exhausted and not feeling loved. And then the only fun that he has is fun out at business meetings. I’m like, “No, I appreciate my life. So I feel like I’m in such abundance that when I come into meetings now that already confident air that I would normally have is also added on with this additional layer of like, “I’m good. I’m not here for you to identify and create my identity. If you don’t want to do this deal with me, it’s not going to be the end of the world, but it’s the smartest thing for you to do. And if you don’t think it is, then life is going to move on as well.”
Jeremy Barnett / Host (28:32):
Yeah. Definitely it reflects in your confidence. I think that’s also why this show that we’re doing together, there’s going to be so much fucking fun. Because look, it doesn’t mean… I come from a school like, it doesn’t mean what you’re doing is right for everybody else, because it’s not, what you’re doing is right actually for you. And it’s perfect for you. And what I found is the idea of balance when you’re running a company, when you choose to be the CEO founder of a company, you are choosing to basically neglect certain parts of your life, especially at the early stages. That’s just a part of the makeup. I chose the dark side so I’m still hanging out with the emperor Darth Vader over here, but that’s what I chose.
Jeremy Barnett / Host (29:20):
You have actually taught me, because I used to never, never turn off, never turn off, and one of the things you taught me is how to turn off. And that’s also equally important, it’s how to basically turn off and focus on water in the grass with my wife, water in the grass with my little ones, my kids, and being hyper-focused when I do spend time in that area of my life. But it’s a real interesting paradox there because it’s not necessarily one’s right or wrong, it’s mostly from my perspective, I to have this because it reminds me like, “Dude, it’s not always all about doing 12 to 14 hours a day. Sometimes it’s about getting to that end goal in a much more intelligent manner. And the way you achieve that is by having really fucking good people around you.
Marco Hansell (30:09):
I think you hit it on the head that there’s definitely a number of different ways to approach it, and I think it comes down to what you said, it’s what’s right for you, and it’s also about being honest about what type of life that you want to design and even to the extent of what tradeoffs are you willing to make, because the thought process is that at the end of the day, I was thinking of it like this, anytime I choose something, I’m not choosing something else no matter what. The fact that I even work at all is me choosing to not spend time with my family or my friends or whatever, I’m choosing to decide to spend time working. Instead of doing that. There is a wide spectrum of choices that still do come with a certain set of consequences or results or responsibilities for you.
Marco Hansell (30:58):
So if you said, “You know what, I could grind out and do 12 hour days, and 12 hour days is my step down from my 18 hour days and I may get to my goal a little bit slower, but I also get to have this joy from my family and all this stuff and I make better decisions overall.” Or I could say that the only thing that is important is for me to hit this year in fiscal number and I don’t care how I get there and then I turn up the number to 20 hours a freaking day, and maybe I will get there, but I will exhaust myself the whole way, I might be burnt out, I might not be happy. And this is the part where I am speaking to a lot of people about is, it’s that the difference between the things that you do versus your way of being. You can do all the things.
Marco Hansell (31:51):
If I wanted to create a formula that says, “Okay, cool, how does Rad make the most, absolutely most money?” And with that being the only bottom line thing, then I’m going to be like, “Yo, Jeremy, liquor, porn, we’re about to just go in.”
Jeremy Barnett / Host (32:05):
Liquor and porn.
Marco Hansell (32:07):
Yes, all day. Our ways of being have decided that there’s a certain route in which we want to get there, there’s a certain way that we want to get there through a certain story. So that story that we’ve decided and that design we’ve created for our lives is what guides that directionally, so that it becomes less of there’s only one way to get there or choose your destiny, and more of, just design what you want. And how that looks might be something that takes you three years while somebody takes one year, but then in those three years, you’re super fucking happy and you spent a of time with your family and that person in that one year got there faster than you, but where’s their life at?
Jeremy Barnett / Host (32:46):
Man, I just love all the shit you’re saying right now, it’s so good. It’s so fucking good.
Marco Hansell (32:50):
You’ll have to move to Colombia.
Jeremy Barnett / Host (32:51):
I enjoy talking to you, I’m still grateful to be working with you. We haven’t even had a chance to talk about COVID. Let’s just touch on it for a quick second. What’s it out there in Colombia country?
Marco Hansell (33:05):
Well, you know what’s so crazy, just anecdotal story, when I was out there in Los Angeles and you know this, obviously, I heard the warnings of United States getting put on the restricted list for Colombia, and I literally remember we were in a meeting and I was like, “Oh shit.” Because I was just like, “Yo, if there’s a chance that I may not be able to get back to the country, to my girl, I need to switch this up right now.” So I started looking at flight and I pushed my flight two days earlier. And literally when I landed, four hours after I landed, Colombia closed the borders in Taiwan. And that was the same day that I found out that she was pregnant. So had I not made that change then we would have been apart.
Marco Hansell (33:52):
So that just added on the story, but here in Colombia it’s been a lot less crazy than in the States. We only have 3,000 total infections to date. And they also were very aggressive with shutting down the borders way early, no in and out traffic, mandatory quarantine, violates your quarantine, you go to jail for four years.
Jeremy Barnett / Host (34:16):
That shit would work in a heartbeat here and everybody’s so fucking worried about your rights to go protest and all the shit. Literally, there’s these massive, massive protests that are going on right now, everybody can do whatever the fuck they want. Honestly, I’m just taking the safe route and we’re like a bunch of kids, we’re whining because we got our toys taken away. Literally, you’re in your home, you’re in your family, these are first world problems and you see some of these other countries and the way that they’ve reacted is they’ve been a little bit more strict about it. They said, “You know what, get out of the fucking house, we’re taking your ass to jail.” And these are political show, at the end of the day, this is serious shit.
Jeremy Barnett / Host (34:58):
There’s people that are dying, it’s not just all old people. But you know what I was talking, you and I have talked about this so many times, so I feel I’m just feeding you layups here, but fucking A, take the health part out of it, the health part of it is fucked up. We all acknowledge it, we know it, and anybody that’s listening, if you had somebody close to you that has been sick or God forbid passed away, my heart and love goes to you. Seriously, it’s sucks. But from a business perspective, this shit I have never been more productive. We fucking launched the show, we have gotten funding, we have gotten deals done, the team is never been better. We have moved the technology forward. You and I are in a flow with work, and not just you and I, our entire team, but we’re just getting shit done.
Jeremy Barnett / Host (35:44):
And it’s a real simple thing, work as a therapeutic environment now, that’s the shit that I’m looking forward to on a daily basis. I know the entire team feels the same way and it’s been this massive, massive productive period for us. How do you feel about it?
Marco Hansell (36:02):
Well, I think there’s two things that come up for me when you speak to that. One is, I totally am in the same boat as you, this time has been the most productive time for me. I’m getting more done across the board, learning more, growing more, because I cut out so many distractions. I didn’t realize how much time I spent just traveling in DDs and Ubers over here. Just traveling from place to place in a day, and let alone, how much time I spent going to eat out and do all these other types of things that now is no longer something that I’m doing.
Marco Hansell (36:40):
So I’m filling that time with other productive things. But the one thing I will say is that, we’re still in one bucket of the populace that has the luxury, the luck, the opportunity, the time and the circumstance to take this scenario and just flourish coarsely in it. And there’s another reality and there was an article in the, I think it was in The New York Times, it was talking about the two Americas and it was basically saying, you’ve got a group of people that are either highly educated, have higher paying jobs, which are usually the jobs that would allow you to work remotely, are in particular sectors, like in our particular case, digital where we just so happen to have very few clients that were affected by this and actually some that increased.
Marco Hansell (37:34):
And that also in my particular scenarios, I have one person that lives with me, I don’t have roommates and tons of other people where I’m worried about coronavirus coming in and out. And that description that I just gave is imagining the counter of that of somebody who can’t afford to not go to their job and their job is something that is a physical job and now they’re thinking about, ” Do I go and make money or do I stay safe from this disease?”
Jeremy Barnett / Host (38:05):
You nailed it, man. It’s a horrible decision. It’s a horrible, horrible decision.
Marco Hansell (38:12):
Horrible. I got to take care of my family, but by taking care of them financially, I’m actually endangering them physically, and I don’t know what to do. And that’s the thing that is a reality is I had to stop for a moment as I continue to go into this mindset of like, “Wow, this is such a great time.” And I do preach a lot about people reframing their situations and finding opportunities to create a new story, but in the same, I know that my situation is not, it’s not the typical scenario. This thing happening cause very little hiccups for me, and that’s just because of the way that my life has been set up and I’m fortunate I’ve been to be in that place, but there’s a lot of people that aren’t.
Marco Hansell (38:54):
A lot of people that will come out of this that are going to be definitely scarred, that are the ones that are actually waiting on the new stimulus bill for the unemployment checks. And they’re like, “I was barely surviving week to week, let alone just having a gap where I can’t work for a month.”
Jeremy Barnett / Host (39:09):
Yeah. There’s so many people that are being adversely affected and it’s very sad to see. I was talking about this with my wife, it’s almost like the earth is bitch-slapping everybody right now. It’s kind of everybody’s just like, “You know what, time the fuck out time.” And I saw a video of what downtown LA looks today, and the smog has completely vanished. It’s unfucking-believable. We go through our lives and a lot of times we’re just subconsciously in our motion, and this has kind of said, “Hey, let’s take a step back, be conscious of what is going on with humanity.” And I’ve seen this a lot, there’s a lot of real goodwill going on across everywhere right now.
Jeremy Barnett / Host (40:03):
And it’s unfortunate that now that things look they’re starting to settle down and people are getting comfortable, it looks like there’s a lot of political maneuvering coming up, which is expected with the upcoming election, but there still is a lot of goodwill that seems to be the sentiment across channels, across with people that are willing to meet with you, that wouldn’t meet with you before, deals that are happening that maybe were stuck or maybe it’s somebody that was an enemy, they’re not an enemy anymore. But we as human beings, we have a really short memory, we will forget this. The second everybody gets back and goes to the bar and has a drink and for a moment gets back into the group, it would probably be three or four days and everybody’s just going to be back to business as usual with some new restrictions or at least I think that.
Jeremy Barnett / Host (40:52):
Do you think this is something that’s going to just change the fabric of the way we are for the rest of our lives or is it going to be a short term change afterwards? What do you think?
Marco Hansell (41:01):
I hope so. I hope that it does. One example right now that’s happening with us is, I feel like I paved the way for remote work in Rad. And now we look at it and we’re like, “All right, cool. How’s the company doing remotely?” It’s like, “Things are actually going really great, We’ve had some of our best times.” So do we reverse back to not being remote and then think about how many other companies are making that decision of, “You know what, it costs me a lot to have this office, do I need the office or can I be more flexible in that way?” And that’s a small change. But then as we start moving further into the thought processes of what’s going to change around people’s thoughts, around just cleanliness and hygiene and health and how they’re interacting with other people, and also the number of different industries and businesses that got created as a need and necessary like Zoom. Yo, Zoom is on a whole new plateau now.
Jeremy Barnett / Host (41:59):
They’re on a whole other level.
Marco Hansell (42:01):
They’re like, “Wow, we didn’t even know people cared about us.”
Jeremy Barnett / Host (42:03):
I had a question because I just got the pimp-daddy package of Zoom, and I had a question and I went into their chat to ask them a question, and I was number 2,417 in their chat. I want to have 2,417 people waiting to talk to somebody at Rad Intelligence one day. That’s win. Listen, you have 30 seconds right now to give an entrepreneur CEO advice that is in the fucking muck, they are fucked up, they don’t know what to do with their board. They’re having issues with their investors, they’ve got a really, really surly executive team. Maybe they haven’t paid them, maybe they’re close to getting fired as the CEO, maybe their board is saying, “You know what, get the fuck out of here.” Maybe they just can’t raise money, they’re about to go out of business. 30 seconds advice to that CEO.
Marco Hansell (42:55):
All right. Well, I’ll say first thing you do is put down the gun.
Jeremy Barnett / Host (43:02):
Take it out.
Marco Hansell (43:02):
Just take a moment. And by taking a moment, it may seem weird that everything is going absolutely insane and you go and take a breather, but find something that breaks you out of your normal environment and just step away. And if that’s you going to, if you’re in Los Angeles, you go to freaking the mountains, go to Big Bear, go to whatever, just step away and give yourself a day. And in that day, I think the most important things for you to do is to really just centering yourself, think about what’s happening, think about what you desire to create and then start being super honest about what you are creating. So it’s like, “Hey, here’s what I am creating, here’s what I desire to create, here’s what people think is actually happening, where’s the gap between these things?
Marco Hansell (44:01):
And when I start noticing the gap between these things, then don’t be afraid to make hard decisions. And the reason why those hard decisions seem so hard in that moment is because you’re in that moment. And in that moment you’re like me, you’re like Jeremy who was in that moment where Speakr, where Trendy Butler is our lives, and we think that the decision that we’re going to make is going to make a break everything.
Jeremy Barnett / Host (44:25):
And it’s not so big.
Marco Hansell (44:27):
It’s not that serious. It’s not that serious. So when you step back and you just allow it to be what it is, which is yo, it’s just a game, and it’s not that the game doesn’t have real consequences, that you can’t lose real money, that you can’t lose real time or any of those things, but the moment that you release yourself from taking it so seriously, you actually embrace all of the consequences that may or may not happen, then you remove a lot of the fear. You remove a lot of the hesitation, you remove a lot of the scarcity mindset, and you allow your yourself to just say, “You know what, I’m going to do the best thing, the most authentic thing that I think I should do in this situation and I’m going to allow for whatever happens to happen.” And just continue to move from there.
Marco Hansell (45:13):
But don’t get yourself caught up in this mindset of you can’t fuck up or you’ve got to make sure that you make the right decision. Just literally, make the decision that you think makes sense and that is true to the goals of what you’re trying to create.
Jeremy Barnett / Host (45:27):
Yeah. There’s so many nuggets on the show, I don’t even know what I’m going to do with myself. We really snippets every episode, and there’s going to be 1,748 snippets on this episode. Honestly Marco, you are an A plus guest, I knew it was going to be A plus now. Look, the name of the show is Rad Intelligence for Influencers. We didn’t talk anything about influencer marketing, but rest assured, moving forward, Marco and I are hosting this shit so we are going to be diving deep. So Marco, thank you for being guest number one on Rad Intelligence for Influencers, future co-host of Rad Intelligence for Influencers. Marco, if people want to find you, what do they do?
Marco Hansell (46:09):
You just check me out on Instagram @mhansell, which is H-A-N-S-E-L-L. That’s pretty much the only thing that I use.
Jeremy Barnett / Host (46:24):
[crosstalk 00:46:24] Don’t find him, don’t find me. Hit me up on LinkedIn, right? Marco Hansell on LinkedIn, Chief Revenue Officer for ladies and gentlemen that are looking to find him, sock him or do whatever you’re trying to do. Anyways, folks, you just got some Rad Intelligence for Influencers with Marco Hansell. Thanks for joining us, tune in next week at 10:00 AM on Thursday. And we are super, super excited to launch this new two hosts. Rad Intelligence for Influencers, next week, we’ve got a great show coming for you. Thanks for tuning in.